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畢業學校.主修學門系所.學位.畢業時間.國立台灣大學.商學院研究所(行銷).博士.01/2013.私立東吳大學.國際貿易研究所(國際企業).碩士.06/2004.國立屏東 ...
Chang, J. H., & Chen, J. Y. (2022). Let the sports endorser speak: Combination of endorser type, color, and copy. Journal of Business Research, 144, 939-950.
Chih-Ching Teng, Cheng-Ming Hu, Jung-Hua Chang* (2019). “Triggering Creative Self-Efficacy to Increase Employee Innovation Behavior in the Hospitality Workplace.” Journal of Creative Behavior. Online Early View. (SSCI, IF=1.262).
Chang, Jung-Hua and Wang, Shan-Huei, (2019) “Different Levels of Destination Expectation: The Effects of Online Advertising and Electronic Word-of-Mouth.” Telematics and Informatics, 36, 27-38. (SSCI, IF=3.789, Top 10 in Information science).
Liu, Shu-Fang, Liu, Hsin-Hsien , Chang, Jung-Hua, and Chou, Han Ni (2019). “Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention.” Asia Pacifi...
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